RODEO · Bolaget
160,000
visitors
16
cities
4 / 5
Göteborgs-Posten
Sold out
2025
Two-year arena tour. Stage, film, merch, and a vodka now on Systembolaget shelves.
Read the full case →For festivals, hospitality, and live entertainment
We build brand worlds that pack venues and move product.
If you're launching a festival, opening a venue, scaling a hospitality group, or planning a tour, we're the studio that builds the brand world around it. Design, film, content, 3D, and the strategic work that makes it all hold together.
Book an intro call →
48-hour response. No sales pitch. Just a conversation about whether we're right for what you're building.
Trusted by
Three cases
What that looks like in practice.
KAPPA BAR · Kappa Meltdown Group
5 to 12
locations
4
countries
8
more opening
World's
biggest in category
Five Swedish locations to twelve international, with another eight opening across France, Denmark, and the US.
Read the full case →FRENCH GROUP
5
years
8
units
Daily
content output
Through
COVID
Embedded as the marketing department for an eight-venue Nordic hospitality group, 2019 to 2024.
Read the full case →“Most agencies hand over a tour look. Dekadent built the world the music lives in — and two years on, RODEO is a brand we still own, not just a tour we ran.”
William Ahlborg — Bolaget
What we build
Brand worlds
Identity systems that hold up across stage, screen, merch, product, and street.
Live and experiential
Stage concepts, scenography, and venues built as narrative space.
Film and content
Worlds that exist before the audience walks in.
Product and merch
Artifacts that extend the brand into things people buy and keep.
How the engagement works
01.
A 30-minute intro call to understand what you're building, the timeline, and whether we're the right fit.
02.
If we're aligned, we send a scoped proposal within a week.
03.
The work begins. You work directly with the founding partners across discovery, concept, production, and launch.
04.
We stay involved past launch. Most of our relationships measure in years.
Start a project
Tell us what you're building.
We'll come back within 48 hours.