A creative studio · Gothenburg
We build brand worlds that sell out tours, pack venues, and move product.
Design, film, content, and 3D for festivals, hospitality, and live entertainment. We're the studio brands call when an identity needs to live across a stage, a screen, a venue, a bottle, and a tram poster, all at once, in the same voice.
Trusted by
Featured case
Rodeo. Sold out across Sweden. 160,000 people in a Vegas-coded brand world.
Creative direction for Bolaget's RODEO tour. A two-year arena run that scaled from stage into film, merch, and a vodka now on Systembolaget shelves.
Selected work
Selected work
Live Nation · 2022
30,000 people across four sub-brand worlds for Summerburst's 10th anniversary comeback.
Creative direction · Sub-brand systems · Campaign
Kappa Meltdown Group · 2021 to present
From five Swedish locations to twelve international, with eight more opening.
Brand strategy · Marketing direction · Expansion systems
French Group · 2019 to 2024
Five years as the embedded marketing department for an eight-venue hospitality group.
Brand · Daily content · Campaign · Photography
Homerun Festivals · 2025 to 2026
Gothenburg's new festival, dressed in Gothenburg.
Brand identity · Mascots · Campaign · Outdoor
Clients
“Most agencies hand over a tour look. Dekadent built the world the music lives in — and two years on, RODEO is a brand we still own, not just a tour we ran.”
What we do
We don't pitch ourselves as a full-service agency. We pitch ourselves as the studio that builds brand worlds for festivals, hospitality, and live entertainment.
The work falls into four categories.
Brand worlds
Identity systems that hold up across stage, screen, merch, product, and street.
Live and experiential
Stage concepts, scenography, and venues built as narrative space.
Film and content
Worlds that exist before the audience walks in.
Product and merch
Artifacts that extend the brand into things people buy and keep.
How we work
01
Discovery
We start by understanding the business, the audience, and the moment behind the brief.
02
Concept
We pitch the strategic idea before the execution. The reframing is where the value sits.
03
Production
Design, film, content, build. We work fast and we own the production, not just the direction.
04
Launch and beyond
A brand world only matters once it lives. We stay involved through launch and often well past it.
Got a project in mind?
Tell us about the brand, the brief, and the budget. We'll come back within 48 hours.