Studio — est. 2021
Most agencies grow into their clients. We grew out of one.
Dekadent started in 2021 as the in-house brand and communications team for Kappa Bar. The work was good enough that the parent group took a stake in the studio within a year, and we started running creative for Live Nation and French Group on the side. In 2022 we helped Kappa Bar merge with Meltdown Bars to form the world's biggest gaming and esports bar chain. In 2024, Sia and Sebastian took full ownership of the studio and rebranded as Dekadent.
Today we're a Gothenburg-based creative studio building brand worlds for festivals, hospitality, and live entertainment. Design, film, content, 3D, and the strategic work that holds it together.
On set. A film production for a client project.
What we do
The studio you call when a brand needs to live everywhere at once.
We don't pitch ourselves as a full-service agency. We pitch ourselves as the studio you call when a brand needs to live across a stage, a screen, a venue, a bottle, and a tram poster, all at once, in the same voice.
The work falls into three lanes.
Festivals and live entertainment
Brand identity, stage and sub-brand systems, campaign creative, content, and film. Our work includes Summerburst's 2022 anniversary edition for Live Nation, Bolaget's RODEO tour, Amaze Festival in Smögen, the launch of Butterfly Festival 2026, and the touring event concepts of Snowman Agency.
Hospitality
Brand systems for restaurants, bars, and hospitality groups. From individual openings like Landbyska Verket at Stureplan, to operating as the embedded marketing department for French Group across eight units in Stockholm, Visby, and Åre.
Nightlife and entertainment venues
Art direction for club nights, venue rebrands, and the identity work that makes people want to spend a Saturday night somewhere specific. Södra Teatern, Café Opera, Millenial Mondays at F12, Panorama in Visby, and Kappa Bar's twelve-country expansion all sit in this lane.
How we think
A brief is a starting point, not a finished sentence.
A brief is a starting point, not a finished sentence. Our job is to turn it into something the client couldn't have written themselves, usually because it required figuring out what the work actually has to be before solving how it looks.
We treat every brand as a world that needs furniture, not just a logo. A festival's stage becomes a constructed venue. A band's tour becomes a set of artifacts from a universe. A restaurant's name becomes the neighborhood telling its own story back. The work is usually obvious in retrospect, and almost never obvious before we start.
Team
Two founders. One studio.
Selected clients
Start a project