CREATIVE DIRECTION / ART DIRECTION / MERCHANDISE / FILMOGRAPHY / DIRECTING / LIVE VISUALS / 3D
CLIENT: VOLUME MUSIC AGENCY / BOLAGET RECORDS 2024-2025
PROJECT MANAGER: HENRIK LINDBLOM (VOLUME MUSIC AGENCY) - PRODUCTION MANAGER / STAGE DESIGNER: PER ALEX LIVE

RODEO

RODEO

RODEO

RODEO I & II (2024–2025) was a two-chapter creative collaboration with Bolaget — one of Sweden's biggest bands. They are the only band in the world to simultaneously hold the top two spots on Spotify’s most-streamed chart in a country. Created for the RODEO tours, the project set out to build more than visuals: we built a cinematic universe. Spanning visual identity, storyline, and cinematic releases, the world evolved across two tours and culminated in immersive live experiences designed to mirror the chaos and raw energy of Bolaget’s stage presence.
The project was led on the client side by Henrik Lindblom (Volume Music Agency), with Per-Alex Live responsible for stage design and live production.

RODEO I & II (2024–2025) was a two-chapter creative collaboration with Bolaget — one of Sweden's biggest bands. They are the only band in the world to simultaneously hold the top two spots on Spotify’s most-streamed chart in a country. Created for the RODEO tours, the project set out to build more than visuals: we built a cinematic universe. Spanning visual identity, storyline, and cinematic releases, the world evolved across two tours and culminated in immersive live experiences designed to mirror the chaos and raw energy of Bolaget’s stage presence.
The project was led on the client side by Henrik Lindblom (Volume Music Agency), with Per-Alex Live responsible for stage design and live production.

“Our goal was to create a cinematic storyline — a living world that mirrors the chaos and raw energy the band is known for on stage.”

“Our goal was to create a cinematic storyline — a living world that mirrors the chaos and raw energy the band is known for on stage.”

“We designed the visual identity, crafted the storyline, and launched cinematic teasers ahead of the 2024–2025 tours.”

“We designed the visual identity, crafted the storyline, and launched cinematic teasers ahead of the 2024–2025 tours.”

"DICEMAN"

A HALFTIME SHOW

“For the halftime show, we created Diceman — a character who took control of lighting, pyro, and SFX from the ‘Bollagio’ stage, transforming the performance into a narrative moment. The vision was realized in close collaboration with Per-Alex Live’s team.”

“For the halftime show, we created Diceman — a character who took control of lighting, pyro, and SFX from the ‘Bollagio’ stage, transforming the performance into a narrative moment. The vision was realized in close collaboration with Per-Alex Live’s team.”

THANK YOU